“He brings a proven track record in building and growing channel programs.
“Everett is the perfect leader to kickstart a strategy that prioritizes our channel partners’ success,” said Traci LeDuc, Vice President of Sales at CrashPlan. The CrashPlan channel program will focus on simple partner onboarding for rapid time-to-value, with a tiered structure to provide partners with increased benefits based on contribution and performance. Brooks will leverage his broad history of proven success to establish partnerships with regional and national resellers, managed service providers (MSPs), and managed security service providers (MSSPs) to expand into new markets and pioneer new routes to market-helping to ensure the protection of mutual customers’ valuable data from destruction, theft, loss, and ransom. With mounting demand for data backup and recovery driven by the permanent shift to hybrid/remote work and the continued proliferation of ransomware, the newly independent CrashPlan has launched a channel-first strategy to bring confident protection to more businesses and more people around the globe. The product deploys easily and delivers value quickly for our customers, and likewise, the path to revenue and value-added benefit is going to be short and impactful for our partners.”
“We’re building a channel program that naturally mirrors the straightforward, impactful value proposition of CrashPlan. “I was drawn to this unique opportunity to rapidly build a channel program from the ground up-while also carrying our momentum from long-standing customer relationships, existing partner relationships and strong brand reputation in the IT channel,” said Brooks. CrashPlan has named Everett Brooks as its new Director of Channel Sales, accelerating the company’s development of a multi-faceted channel program to bring the company’s cloud backup solution to market through partnerships.
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